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2nd August 2012 ? Saratoga, CA ? (Kazor.com) ? The very first thing any business planning to go online got to figure out is a web design that does two things?communicates easily with the audience?and?lets the audience communicate with an equal measure of ease. Unfortunately businesses, small businesses in particular, often end up spending big on marketing and promotions, while putting website designing and structure on the backburner.

SEO, PPC, Emails, Social Media, and internet marketing are being hugely implemented across the board for traffic generation. But somehow small businesses are failing to realize that website design stays the most important aspect of the success and performance of a website.

When a business first goes online, the most crucial decision that really needs to be made at this stage is whether to get a template website done, or consult a custom web design company and get a website which relates to its specific business needs. This is where the advantages of custom web designing got to be seriously looked into.
On the outside, especially from an economic standpoint, template designing may seem the best option to get a business establish its online presence. But in reality, it is more than likely to stall the overall growth prospects of a business.

A template website design almost always has serious limitations on functionality, and offers very little scope for personalization. Another downside of a template design is that it invariably gets shared amongst a number of online businesses. This is a serious impediment in the way of establishing any unique identity, especially when more and more businesses seem to be coming into the fray.

There is nothing denying that template designs make cheaper economic options, but they also turn out low-key and cut-rate websites. This is a heavy cross to bear given that the last impression any business wants its clients to have is a doubting eye on the quality of its services.

Unlike template designers, custom web designers from a respected web design company see to it that developed websites offer great features and scope for future development. The best part is custom website designs are always done in close consultation with clients, which gives great insights to custom designers when it comes to adding website functionality.

In short, a custom website design company makes the best representation of brand, company, or business, and comes with the added advantage that the website can be molded to include the latest technologies and functionalities such as newsletters and blogs, banners, shopping carts, video testimonials, Facebook, Twitter, Google +1 and other social media arms.

To know more about custom web designs, hiring custom web designers, and getting custom designs quickly, please visit: www.softwaredevelopesrindia.com

Software Developers India
20665 Fourth Street, Suite 101
Saratoga, CA 95070
Phone: 1.408 802 2885
URL: http://www.softwaredevelopersindia.com

Source: http://www.kazor.com/2012/08/custom-web-design-for-small-business-websites/

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